Live. Eat. Local.
Idaho Preferred® is a program of the Idaho State Department of Agriculture dedicated to identifying and promoting Idaho food and agriculture products. Fresh fruits, vegetables and meats; fine wines, beers and spirits; specialty foods, forest products and nursery plants and trees – are all products marketed through the Idaho Preferred® program. Eating fresh, locally produced foods and beverages and buying plants acclimated to Idaho’s environment not only assures freshness and quality, but also supports local farmers, ranchers and communities. To find local products, look for the blue and gold Idaho Preferred® label at your local grocery store, farmers market, restaurant, retail nursery or home improvement store.